There are many zero-budget ways speakers can add value to your next event and make you (and your event) look like a rock star! Take a look at this list—then ask your speakers how they would like to help you promote your event.
Before the event, ask your speakers to:
- Add the event details and a link to your event’s agenda on their website.
- Update their e-mail signature to include a link to your event registration page.
- Promote your event on their social media channels, including Twitter, Facebook, LinkedIn, Instagram, and TripIt.
- Request that they include your event hashtag in tweets before the event.
- In addition to posting the event on their LinkedIn account, ask them to invite key connections to the event.
- Include the name of your event in voicemail messages.
- Include information about your event in their blog posts, including a profile of the event with links to registration.
- Post regular status updates on Facebook, including a link for more information.
- Mention your event in radio interviews.
- Share details about your event at book signings.
- Include event information in e-zines and newsletters.
- Add information to www.tripit.com to advise other clients of the event as the reason for their travel.
- Personally invite other clients to attend your event so they also can watch your speaker present.
- Create a personalized e-mail blast for clients who would benefit from networking opportunities at your event.
- Create a short video of the benefits of attending the event and post it to YouTube, your website, and other social media profiles.
- Request that their publicists or social media teams create press releases and social media posts to share with contacts.
- Provide a press kit to share with any media connections covering your event.
During the event, ask them to:
- Leverage tools including www.hootsuite.com to pre-schedule tweets and posts your attendees can share.
- Post photos they take with your guests at the event, along with your event hashtag, in their social media profiles.
- Be available to speak with and record videos for press during the event.
- Collect video testimonials from attendees, which they then can post to YouTube and provide to other planners for future events.
After the event, ask them to:
- Share testimonials from you with other clients to promote the event for future years.
- Blog about the success of your event, and publish the post to their site and social media platforms.
- Create a video that summarizes the event, along with a few points from their keynote, that you can share in followup marketing activities.
- Share articles/blogs mentioning your event with you so you can publish them on your websites and include them in your followup marketing efforts.
The list of possible promotional activities is endless; use your imagination! And next time you book your speaker, include this question: “How can you help us promote this event?” Brainstorming ways they can help you market your show will increase the value of the partnership by providing low-cost solutions to help you attract more attendees and help them extend their own branding.