A Simple Tip for Better Raffle Sales

There is one simple tactic you can incorporate that will help anyone – volunteers or a professional sales team — sell tickets more quickly.

Each guest who buys a raffle ticket should be given a visual identifier to alert others that he’s purchased. This avoids the common annoyance to guests: multiple people approaching to sell raffle tickets.  Assume you have three teams of volunteers roaming the crowd to sell raffle tickets for a diamond bracelet.

Team #1 approaches Mr. Smith and sells him two tickets.

Within minutes, Team #2 talks to him. “I just bought some tickets,” he says. Is he fibbing? Team #2 isn’t sure if he’s telling the truth, but they wander on to approach someone else.

Team #3 catches Mr. Smith at the bar. They ask him if he wants to buy raffle tickets. “I’ve already bought two tickets,” he sputters. Team #3 is surprised at how grouchy he is. After all, this is a fun gala, right?

How many times do you think Mr. Smith will be asked to buy raffle tickets? And how much time is wasted by Team #2 and Team #3 who keep approaching guests who have already bought tickets?

Visual identifiers serve three purposes:
1.    Your guest will not become annoyed from being asked multiple times if he will buy a ticket.
2.    Your volunteers know who has purchased a raffle ticket and who hasn’t. They can focus on making new sales.
3.    The visual identifier serves as a simple marketing tool to alert other guests about the presence of a raffle.

There are many inexpensive visual tools you can use:
•    Blink-y lights in necklace, pin, or ring form
•    Paper bracelets, similar to those used at large outdoor festivals or bars
•    Cloth bracelets
•    Metal pins
•    Hawaiian leis
•    Flower boutonnieres
•    Plastic necklaces (For an example, see the photo of the cute cowboy necklaces used at a Western-themed event I worked earlier this month.)
•    Stickers (They come in a multitude of shapes and colors to fit many themes.)

This is a low-cost, simple trick which will work wonders through greater productivity from your raffle volunteers, better sales from your raffle, and guests in a better mood.

©2014 Red Apple Auctions Co. All rights reserved.

Benefit auctioneer Sherry Truhlar publishes “Benefit Auction Ideas,” a bi-monthly e-zine for auction chairs seeking to improve the financial results of their charity auctions. Get your own copy – and a FREE gift! – at www.RedAppleAuctions.com.


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