Tag Archives: Captivology

Captivology: The Science of Getting Your Audience’s Attention

I recently listened to a great Podcast on How to Get Your Audience’s Attention by Ben Parr,  an award-winning journalist, author, entrepreneur and investor.  He cites how you can use psychological and neurological triggers to capture people’s attention because they are automatically attracted to certain sensory inputs: colors, sights smells, etc. For example, researchers in the […]