Tag Archives: conference snail mail

Step Aside Email! How Snail Mail Drove 3500 New Attendees to the PGA Show

Read how 20,000 pieces of snail mail boosted the PGA (Professional Golf Association) Merchandise Show’s attendance. “It was a tremendous hit because it broke through the clutter.” said Ed Several, senior vice president and general manager of P.G.A. Worldwide Golf Exhibitions.