Tag Archives: silent auction tips

Captivology: The Science of Getting Your Audience’s Attention

I recently listened to a great Podcast on How to Get Your Audience’s Attention by Ben Parr,  an award-winning journalist, author, entrepreneur and investor.  He cites how you can use psychological and neurological triggers to capture people’s attention because they are automatically attracted to certain sensory inputs: colors, sights smells, etc. For example, researchers in the […]


The Marketing Savvy Behind Outrageously Profitable Silent Auctions

                    Overhead signs group like items together and make it easy to shop, just like at a department store.   Recently Event Resources hosted a webinar viewing of “The Marketing Savvy Behind Outrageously Profitable Silent Nonprofit Auctions” by Red Apple Auctions.  Although it was 1-1/2 hours […]