What do you think about using the new mobile phone apps for live video streaming?
Technology is great, isn’t it? It takes something that was once so big and complicated and reinvented it for use on your cell phone. In this case, there are two live streaming apps that are getting a lot of attention in the online community: Meerkat and Periscope. They allow any user to become a live-time broadcaster. Followers are pinged when a video goes live, and they can tune in. As you are broadcasting, viewers can comment or ask questions, which shows up on the screen. The goal is to quickly share live events via Twitter, after which the videos disappear.
No matter which app you use, there are obvious reasons why using your iPhone for live streaming of an event is compelling:
- It’s free.
- It’s easy to use and manage.
- Your friends can instantly post comments.
- You can post the videos to Facebook directly from your iPhone or Android.
Of course, anything that is free and easy to use does have some limitations. When using a mobile phone for live broadcasting, you’ll realize that:
- The video is lower quality.
- The audio is bad.
- There is a learning curve for using.
- Longer recordings use an enormous amount of data.
- The mobile connection must be consistent.
- Without a tripod and mount, the footage will be shaky.
- The videos can only be saved for 24 hours – then they disappear.
In short, these apps are very useful for what they are intended for: short one to two minute videos of a live event for creating hype to drive up attendance and engagement. For example, showcasing short interviews and providing a glimpse into the plans for the event via social media.
Most organizations have a quality standard that is reflective of their brand, and live video recording must meet that level. Professional video technicians can navigate the technical variables of a live broadcast including lighting and sound, with experience in editing, and archiving. After installing lighting, sound and staging, the additional cost for live streaming is nominal. And it can live forever, on demand, from any computer monitor.
For more information on the advantages of professional live streaming services, click here.