MPI Forecasts Growth in Attendance at Live Meetings

by Loren G. Edelstein

Meeting Professionals International has released its Meetings Outlook, 2014 Summer Edition.” The latest installment of MPI’s quarterly reports, based on a survey of its members, shows meetings overall are expected to grow, with virtual meetings developing at twice the rate of face-to-face gatherings.

Budgets, however, are not keeping pace with this growth. Virtual meeting attendance is anticipated to grow by 3.9 percent, almost twice the rate of live attendance (2 percent), over the next year. More than half (52 percent) of U.S. respondents and 59 percent of European planners have a favorable budget outlook, expecting, on average, an increase of 2.1 percent.

Among other findings, 22 percent of respondents are compressing meetings into less time, 13 percent are increasing the use of technology, and another 13 percent are holding more local and regional meetings to reduce travel. The full report is available at here.

Note:  Event Resources is a member of Meeting Professionals International, Connecticut River Valley Chapter.   MPI CRV is a great group to join to learn more about local meeting trends through their frequent meetings and educational sessions. To learn more click here.

 

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